Who Is You’re Right Prospect For Your Home Business? March 1, 2011 Who is your public for a home business? Is it people who will love your product? Maybe.  Someone who sees the virtue of your company? Possibly.  The wealthy people who can afford what you have to offer also they could bring hundreds of people into your down line? Not really. Think about the person who comfortably succeeds. He has a career, earns between 35 to 70k a year income. His life is secure as long as goes to work every day. He, or she, has insurance benefits, 401k, and a finial advisor. In other words, our imaginary person is the “middle class” or “upper middle class” citizen. Then the layoff happens or their jobs are outsourced and foreclosure…

What is the Home Business Attrition With Gold & Silver Coins February 28, 2010 Sad Tale: An excellent marketer put six months into marketing a health product, spent hours training enthusiastic distributors, did everything she knew would work, built a downline of a thousand distributors, and then watched it shrink right back up the line faster than she could build it. That’s called “attrition” folks and it is a home business or MLM fatal disease.  Is it a marketer’s job to cure it … or is this something best handled by company management?  Could it be an intrinsic pattern to the nature of the business? The JUMPERS are still jumping from one company to another in active pursuit of the latest and greatest “make-me-healthy-and-wealthy” opportunity.  The carefully and intricately woven…